Christiano Ronaldo Promotes the New Soccerade Sports Drink

By: Marissa Liu - Published: Nov 21, 2009 • References: soccerade & foodbev
Soccer star and professional pretty boy Christiano Ronaldo is promoting a new beverage, Soccerade sports drink. This caffeine-free energy drink is about to be rolled out in 60 countries and is endorsed by FIFA’s World Player of 2008, whose face will be plastered all over marketing materials.

The Soccerade sports drink will retail for $2.50 for 500ml and features flavors like wild berry, orange, lemon lime and cold blue. Which begs the question, what taste represents both cold and blue?

With Christiano Ronaldo’s endorsement, Soccerade sports drink is sure to be a hit (like it already is in Ronaldo’s native Portugal). Those other energy drink companies (*cough*Gatorade*cough*) better bring it. Stats for Sport Specific Energy Drinks Trending: Older & Mild
Research: 9,700 clicks in 339 w
Interest: 2 minutes
Concept: Sport Specific Energy Drinks
Related: 26 examples / 20 photos
Segment: Males, 18-35
Comparison Set: 10 similar articles, including: synthetic blood beverages, miracle brand energy drinks, and celebrity branded drinks.