Rockstar

The Saranac Camapign Helps You Loosen That Tie

By: Alex Scott - Published: Mar 15, 2010 • References: eugeniaderisio and behance.net
I particularly like the slogan from the Saranac Campiagn that reads, "The Beer That Rises To The Occasion So You Don't Have To." Though I have never heard of this particular brand before, I will definitely be keeping an eye out for it in the stores now thanks to these spreads.

Conceived by Eugenia De Risio, the Saranac Campaign utilizes a good amount of humor and wit that's found less of in mainstream beer commercials. I just hope when I go to try it, the brew is as sharp as the ad's sense of humor.