The Saranac Camapign Helps You Loosen That Tie

By: Alex Scott - Published: Mar 15, 2010 • References: eugeniaderisio &
I particularly like the slogan from the Saranac Campiagn that reads, "The Beer That Rises To The Occasion So You Don't Have To." Though I have never heard of this particular brand before, I will definitely be keeping an eye out for it in the stores now thanks to these spreads.

Conceived by Eugenia De Risio, the Saranac Campaign utilizes a good amount of humor and wit that's found less of in mainstream beer commercials. I just hope when I go to try it, the brew is as sharp as the ad's sense of humor. Stats for Anti-Class Beer Ads Trending: Older & Mild
Research: 4,075 clicks in 323 w
Interest: 4 minutes
Concept: Saranac Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: heiress beer ads, body paint ads, and alcohol delusion ads.