Prodigy

Chinese Beverage Compares Straw to An Electrical Plug

By: Vincent Salera - Published: Feb 27, 2009 • References: adsoftheworld
Jian Li Bao, a Chinese energy drink, is packaged with a straw that features the image of an electrical plug to help relate their message that whoever drinks their beverage will automatically feel invigorated.

I am sure this publicity stunt will work well with teens. Actually, this ad gives new meaning to "Can I get a boost?" The ad was created by advertising agency Mccann Erickson Guangzhou, China with creative direction by Danny Chng, Nathan Zheng, Ziga Xu, and Leaving Lai. The copy was written by Marco Wong. Stats for Electrifying Energy Drink Ads Trending: Older & Chilly
Research: 4,896 clicks in 373 w
Interest: 3.7 minutes
Concept: Electrifying Energy Drink Ads
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: "lifestyle" energy drink, cocaine energy drink sparks buzz, and fake movie energy drinks become real.