Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Ellen Smith — January 4, 2024 — Tech
References: apple & designtaxi
Apple's 'Miss You' ad spot features a heartbroken power outlet expressing its sadness over the reduced need for frequent recharging, thanks to the extended battery life of the iPhone 15 Plus.
The animated power outlet, set against the tune of Doe Boy's 'Way Too Long,' melodically showcases the prolonged intervals between charges, creating a witty personified narrative around its unrequited love for the iPhone 15 Plus.
The advertisement serves as a creative showcase of the device's "loooooong battery life," emphasizing its impressive capabilities. Apple's playful approach not only infuses a touch of humor into the tech giant's marketing but also highlights the iPhone 15 Plus' ability to function for hours on end.
Image Credit: Apple
The animated power outlet, set against the tune of Doe Boy's 'Way Too Long,' melodically showcases the prolonged intervals between charges, creating a witty personified narrative around its unrequited love for the iPhone 15 Plus.
The advertisement serves as a creative showcase of the device's "loooooong battery life," emphasizing its impressive capabilities. Apple's playful approach not only infuses a touch of humor into the tech giant's marketing but also highlights the iPhone 15 Plus' ability to function for hours on end.
Image Credit: Apple
Trend Themes
1. Personified Narrative - Apple's 'Miss You' ad spot uses a personified power outlet to create a witty narrative around the reduced need for frequent recharging.
2. Extended Battery Life - The animated ad highlights the iPhone 15 Plus' impressive battery life, showcasing the prolonged intervals between charges and emphasizing its capabilities.
3. Humor in Marketing - Apple's playful approach infuses humor into the tech giant's marketing, adding a touch of creativity to showcase the device's features.
Industry Implications
1. Tech & Gadgets - The ad demonstrates how the iPhone 15 Plus disrupts the tech industry by offering extended battery life and reducing the need for frequent charging.
2. Advertising & Marketing - Apple's 'Miss You' ad spot exemplifies the use of personified narrative and humor in marketing strategies, providing inspiration for other brands in the industry.
3. Entertainment - The animated ad captivates viewers and showcases the creative potential within the entertainment industry, illustrating how humor and storytelling can engage audiences.
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