Talented

Interactive Pepsi Transit Ads

By: Angela Lowe - Published: Jun 7, 2006 • References: pepsiaccess & gushmagazine
BBDO has created a clever transit ad that has a functional headphone jack embedded in it. If you plug in your headphones you can hear various samples of music available through pepsiaccess.ca. You can catch a glimpse of these posters and the sample the 12 songs in Toronto and Vancouver until the end of summer. And to tie in with this campaign every Pepsi comes with a PIN that can be redeemed for access to music, concerts, events and much more at pepsiaccess.ca. (GUSH Magazine) Stats for Interactive Pepsi Transit Ads Trending: Older & Buzzing
Research: 15,555 clicks in 517 w
Interest: 2.7 minutes
Concept: Interactive Pepsi Transit Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: shoe-inspired activewear, hd video game recorders, and obesity-combating scales.