Talented

Interactive Pepsi Transit Ads

By: Angela Lowe - Published: • References: pepsiaccess & gushmagazine
BBDO has created a clever transit ad that has a functional headphone jack embedded in it. If you plug in your headphones you can hear various samples of music available through pepsiaccess.ca. You can catch a glimpse of these posters and the sample the 12 songs in Toronto and Vancouver until the end of summer. And to tie in with this campaign every Pepsi comes with a PIN that can be redeemed for access to music, concerts, events and much more at pepsiaccess.ca. (GUSH Magazine) Stats for Interactive Pepsi Transit Ads Trending: Older & Buzzing
Traction: 14,168 clicks in 462 w
Interest: 3 minutes
Concept: Interactive Pepsi Transit Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
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