The Polar Light Campaign is Intoxicating

By: Alex Scott - Published: Mar 1, 2010 • References: & adsoftheworld
While the recent Stella campaign has been one of my favorite ads in a long time, the Polar Light Campaign, may be a new contender in the world of print.

Created by the agency La Cancha, the Polar Light Campaign is new the newest marketing plug by the Venezuelan beer company. This is one of the best examples of art direction I've seen in years. It's too bad this beer isn't available in Canada because the Polar Light Campaign is definitely making me crave a cold one. Stats for Submerged Beer Ads Trending: Older & Average
Research: 8,331 clicks in 325 w
Interest: 4 minutes
Concept: Polar Light Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: heiress beer ads, underwater fairytale photography, and underwater clowntography.