Carlsberg has managed to create some pretty fantastic ads; we've featured several on Trend Hunter, and all are ultra creative.

For their latest billboard ads in Belgium, they've created signs out the brand's real beer bottles making for some ferociously green advertisement! It was created to promote the launch of a new bottle, hence the tag line, "Probably the best new bottle in the world."

The campaign was created by Antwerp-based Duval Guillaume.

Check out the money drop campaign:

Sustainable Advertising
Creating ads through recycled materials to minimize waste in the advertising industry.
Creative Billboard Marketing
Utilizing unconventional billboard materials to capture viewers' attention.
Packaging Innovation
Innovating new packaging designs and materials to promote sustainability in the beverage industry.

Sectors Adopting This

Advertising
Opportunities to create eco-friendly advertising campaigns using sustainable materials.
Beverage
Opportunities to innovate new packaging designs and materials to reduce waste and promote sustainability.
Marketing
Opportunities to explore unconventional and creative billboard advertisements that capture viewers' attention.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 61%
Freshness 8%

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