Ayman Helweh
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Forget about Red Bull, the buzz is all about Pussy, the newest energy drink on the block. Celebrities from Hugh Hefner to James Blunt seem to love the drink. According to the official description, “Pussy is a 100% natural drink. No nasty chemicals and nothing manufactured. It is made for people looking for a natural alternative. Pussy is about natural energy, it’s irreverent, sophisticated and a pleasure to drink. Pussy is NOT about being serious, chemical energy, having a corporate attitude or being predictable.” As for the controversial name, they say it “shocks and demands attention - that’s the point. Inhibition is a recipe for mediocrity. This is a premium energy drink named with confidence.” So what’s this Pussy made of? It is made with, “a blend of fresh white grape juice from Southern Italy, pressed Mexican limes and lightly carbonated water. These are then mixed with Grenadilla and Lychee flavours, infused with six selected botanical herbs.” I have noticed that the logo of the MTV Staying Alive AIDS awareness organization is present on the can. Does this mean Pussy is good in fighting AIDS?  Pussy is spontaneous, entertaining, optimistic and fun. It’s a starting point. A moment when something happens and when things begin – Pussy starts conversations. It believes in having a good time as often as possible.
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