The GURU Guayusa Tropical Punch is Inspired by the Jivaro People
Michael Hemsworth — November 8, 2021 — Marketing
References: guruenergy & bevnet
The GURU Guayusa Tropical Punch energy drink is a naturally formulated beverage for consumers looking to increase their energy levels throughout the day in tradition-inspired way. The drink is inspired by the traditions of the Jivaro people of Ecuador and is achieved using a natural range of ingredients along with organic energy boosting components. The drink is sweetened using organic stevia and monk fruit along with cane sugar to give the beverage a well-rounded sweetness with just 50-calories per can.
President and CEO of GURU Carl Goyette commented on the new GURU Guayusa Tropical Punch energy drink saying, "Innovation is an integral part of our growth strategy. We are very excited by this new product launch, which is yet another step in solidifying our leadership position in the organic plant-based energy drink market. Last year, we introduced Yerba Mate, and Matcha the year before, which both became top products in our lineup, driven by strong demand for their healthy, plant-based ingredients and delicious flavour profiles. We are now bringing in Guayusa Tropical Punch, which will complement our growing line of differentiated organic energy drinks that deliver good energy, and which has already garnered strong interest from our pre-launch activities.”
President and CEO of GURU Carl Goyette commented on the new GURU Guayusa Tropical Punch energy drink saying, "Innovation is an integral part of our growth strategy. We are very excited by this new product launch, which is yet another step in solidifying our leadership position in the organic plant-based energy drink market. Last year, we introduced Yerba Mate, and Matcha the year before, which both became top products in our lineup, driven by strong demand for their healthy, plant-based ingredients and delicious flavour profiles. We are now bringing in Guayusa Tropical Punch, which will complement our growing line of differentiated organic energy drinks that deliver good energy, and which has already garnered strong interest from our pre-launch activities.”
Trend Themes
1. Naturally Formulated Energy Drinks - There is an opportunity for businesses to create energy drinks with organic, plant-based ingredients as their consumers look for healthier options.
2. Indigenous Tradition-inspired Products - Businesses can tap into the trend of creating products inspired by the traditions of indigenous cultures as consumers look for authentic and culturally respectful options.
3. Alternative Sweeteners for Beverages - As consumers become more health-conscious, there is a space for businesses to create beverages sweetened with organic stevia, monk fruit, and other alternative sweeteners.
Industry Implications
1. Energy Drink Industry - There is an opportunity for businesses within the energy drink industry to offer healthier and more natural options to their consumers.
2. Indigenous-inspired Product Industry - Businesses can tap into the trend of creating products inspired by the traditions of indigenous cultures, particularly in the food and beverage sectors.
3. Alternative Sweetener Industry - Businesses within the sweetener industry can expand their offerings to include alternative sweeteners for use in beverages, providing healthier options for consumers.
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