As I don't really know anyone who speaks Russian, this is a most random post. I am working on the premise that a picture speaks 1,000 words.
For reasons no one appears to understand, there is a whole parade of anti-Coca-Cola calenders in Russia. For example, the calendar whose images appear in the gallery is entitled 'Chemistry or Life.'
Aside from the randomly brilliant subject matter, the graphics are a textbook example of classic Soviet design.
Implications - The use of popular imagery and branding has the ability to reach worldwide consumers and markets. By implementing a pop culture icon or renowned symbol into advertising and brand design, a new business can garner attention from international markets.
Stats for Antagonistic Advertising
Trending: Older & Chilly
Research: 6,798 clicks in 377 w
Interest: 4 minutes
Concept: Antagonistic Advertising
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: anti-smoking ads by a tobacco company, coca cola threats to quit schools, and anti-advertising.
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