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Stella Artois ‘Smooth Original' Campaign Exudes French Style

By: Marissa Brassfield - Published: • References: smoothoriginals & chunnel
This ‘8 Kilometres’ video is a part of Stella Artois’ ‘Smooth Original’ campaign for its 4% lager. The spoof ad features two men, who trade insults (in French) inside a jazz club to raucous applause. It’s all shot in classic black and white with French cinematic techniques.

The ‘Smooth Original’ campaign created by Mother London contains two other videos, which similarly draw on Old Hollywood film styles. Below, check out the two other videos, “Dial Hard” and “24 Hours.”



Stats for Cinematic Beer Virals Trending: Older & Mild
Traction: 4,899 clicks in 291 w
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Concept: Cinematic Beer Virals
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Segment: Males, 18-55
Comparison Set: 26 similar articles, including: $15,000 six pack, mixing cinema & advertising, and interactive papercraft campaigns.