Stella Artois ‘Smooth Original' Campaign Exudes French Style

By: Marissa Brassfield - Published: Mar 30, 2009 • References: smoothoriginals & chunnel
This ‘8 Kilometres’ video is a part of Stella Artois’ ‘Smooth Original’ campaign for its 4% lager. The spoof ad features two men, who trade insults (in French) inside a jazz club to raucous applause. It’s all shot in classic black and white with French cinematic techniques.

The ‘Smooth Original’ campaign created by Mother London contains two other videos, which similarly draw on Old Hollywood film styles. Below, check out the two other videos, "Dial Hard" and "24 Hours." Stats for Cinematic Beer Virals Trending: Older & Mild
Research: 4,935 clicks in 373 w
Interest: > 3 minutes
Concept: Cinematic Beer Virals
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: $15,000 six pack, mixing cinema & advertising, and interactive papercraft campaigns.