Marketers are constantly looking for new and inventive techniques to draw in viewers, and these bold black and white campaigns have utilized a very creative grayscale effect to reach consumers on a more emotional level.
Long before color was available on television, people were accustomed to seeing black and white imagery on their TV sets. And while technology has come a long way since those vintage TV days, there's something very nostalgic and sentimental about seeing that old school black and white imagery again in this modern age. That's why marketers are starting to incorporate that vintage black and white theme into their ads as a way to portray that old school charm.
From sleek grayscale fashion ads to soccer star holiday ads, these bold black and white campaigns will definitely capture people's attention with its use of retro imagery.
Stats for 48 Bold Black and White Campaigns
Trending: Older & Average
Research: 23,331 clicks in 139 w
Interest: 2.6 minutes
Concept: Black And White Campaigns
Related: 367 examples / 282 photos
Segment: Neutral, 18-55
Comparison Set: 134 similar articles, including: chromatic grunge campaigns, luxuriously moody ads, and romantic cafe fashion ads.
48 Bold Black and White Campaigns
More Stats +/-
Luxuriously Moody Ads
Chromatic Grunge Campaigns
Romantic Cafe Fashion Ads
Dapper Duo Ads
Elegantly Rebellious Fashion Ads
From Moody Grayscale Fashion Ads to Shared Affliction Ads
By: Tana Makmanee - Published: Aug 24, 2013