Rockstar

Diesel Spring Summer 2009 Campaign

By: Ayman - Published: • References: wwd & fashiontography.blogspot
After teasing us with the Jon Kortajarena foot worship fetish ad, Diesel has released more images of its Spring Summer 2009 ad campaign.

The campaign, which was photographed by John Scarisbrick, is shot in black and white and features a collection of enigmatic and dark scenes with a sinister undertone that evokes thought.

“There are no messages, themes or commentary to understand,” explains Diesel creative director Wilbert Das to wwd. “Our objective is to intrigue and provoke a thought.” Stats for Dark Surrealistic Ads Trending: Older & Warm
Traction: 31,559 clicks in 305 w
Interest: 4 minutes
Concept: Dark Surrealistic Ads
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: fetishvertising, myspace inspired fashion ads, and bathing in strangers' hair.