The David Mayer Naman Spring/Summer 2009 collection ad campaign features models Kyle Ledeboer and Romulo Pires in a very introspective mood.
The black and white print ads do not do the excellent campaign justice, so make sure to check out the accompanying video spot.
I am not sure who the photographer is, but s/he did a terrific job in this campaign.
Implications - There is something unmistakably appealing to some consumers about the dark and mysterious aesthetic and ads like this don't pull any punches in gunning for that overall effect. By creating collections that are perfectly geared towards their target market (in this case, sophisticated men), companies like this show that they are serious about creating efficient and effective advertising.
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