Romantic Retro Marketing
Denim, leather and skinny suits and ties take center stage here. The black and white Guess Fall/Winter 2010 campaign features models Silviu Tolu, Alyssa Miller and Elsa Hosk and was shot by photographer Ellen von Unwerth.
Implications - Consumers are tired of the dark designs coming out and desire more subtle styles. Products featuring a more classic look are attractive to customers who want to be reminded of simpler times. Companies trying to increase their appeal could focus on this.