Utterly cinematic, something that the American fashion designer wanted to achieve this time around, the Alexander Wang Fall 2013 campaign will capture people's attention immediately. From the bright lights to the brooding posture, there is a story behind the photo that viewers will feel compelled to explore. Shot in Brooklyn against a metal railing and bright studio lights, it is almost as though model Malgosia Bela is some kind of rock star on stage or in front of countless paparazzi.
Returning as the face of the Alexander Wang Fall 2013 campaign, the brunette beauty was shot by photographer Steven Klein with creative direction by Pascal Dangin. She was styled by Vogue US fashion editor Camilla Nickerson. The ad campaign is accompanied by the Confessional video documenting Bela's journey as a model.
Stats for Cinematic Grayscale Fashion Ads
Trending: Older & Average
Research: 3,917 clicks in 145 w
Interest: 2.2 minutes
Concept: Alexander Wang Fall 2013 Campaign
Related: 77 examples / 59 photos
Segment: Females, 18-55+
Comparison Set: 28 similar articles, including: sophisticated sister fashion ads, vibrant tribal-inspired fashion ads, and 60s-inspired diva fashion ads.
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