New Era’s ‘First Changes Everything’ Ad Blends Culture

By: Brandon Bastaldo - Published: Apr 26, 2013 • References: youtube & creativecriminals
New Era is a hat manufacturing company that has been around for nearly a century and so it’s only fitting that their latest 'First Changes Everything' ad campaign sees this iconic headwear company using their rich brand history to craft a wonderfully composed, art house commercial.

When most people think of hats today, they probably imagine that it’s teenagers and young adults running around in parks or riding skateboards who typically don this type of headwear. But the fact of the matter is that hats, and specifically New Era’s classic ball cap design, have been important staples of the North American ethos for quite sometime.

In this black and white commercial, New Era embarks on its First Changes Everything campaign that evokes the deeply ingrained history of caps in our society while also showing the hardworking hundreds who continue to sport them today. Stats for Nostalgic Hat Commercials Trending: Older & Mild
Research: 360 clicks in 160 w
Interest: > 3 minutes
Concept: First Changes Everything
Related: 96 examples / 74 photos
Segment: Males, 12-55
Comparison Set: 35 similar articles, including: shiny studded caps, hipster highlander streetwear, and spike-trimmed caps.