Dark, moody and luxurious, the Zara Fall 2012 ad campaign will have women staring off into the distance in contemplation. It even provides the perfect thing to think about, the brands latest collection. Just as dark and somber as the campaign is itself, the fashion line is nevertheless sexy and feminine as well.
Captured completely in black and white, the Zara Fall 2012 ad campaign stars model Freja Beha Erichsen. The Danish beauty plays the modern housewife roaming around her domestic setting. From printed pants to cropped sweaters and tailored trenches, the outfits combine seductive sophistication with free-spirited bohemianism.
In fact, the hippie chic looks showcased throughout the Zara Fall 2012 ad campaign will inspire women to either loosen up their strict wardrobes or tailor it.
Stats for Luxuriously Moody Ads
Trending: Older & Buzzing
Research: 32,726 clicks in 195 w
Interest: 4 minutes
Concept: Zara Fall 2012
Related: 113 examples / 87 photos
Segment: Neutral, 18-55
Comparison Set: 41 similar articles, including: disheveled ensemble editorials, fresh-accent advertorials, and metallic evening frocks.
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