The David Beckham for H&M Christmas Collection Campaign is Revealing

By: Erin Fox - Published: Nov 11, 2012 • References: hm & fashionising
Celebrating the holidays this season just became a little sweeter with the David Beckham for H&M Christmas collection.

This will be the second underwear advertisement David Beckham has done for H&M. Shopping for the man in your life has become a easy breezy task as you shop in the aisles of H&M and large half-naked David Beckham posters drape the walls of the store. The series of photos are in black and white, much like his former ad campaign for the retailer. The twinkling backdrop adds a holiday appeal as Beckham stares seductively into the camera.

The David Beckham for H&M Christmas Collection features sweat pants, underwear, boxers and thermal shirts. The clothing comes in an array of blacks, whites and grays to match the mundane appeal of the advertisement. Stats for Soccer Star Holiday Ads Trending: Older & Chilly
Research: 3,800 clicks in 184 w
Interest: 2.2 minutes
Concept: David Beckham For H&M Christmas
Related: 75 examples / 58 photos
Segment: Males, 12-35
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