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Amnesty Portugal Uses Animation To Catch Your Attention

By: Vincent Salera - Published:   Updated: Apr 5 2011 • References: coloribus
This stunning commercial for Amnesty Portugal uses black and white live action with illustrated pieces. The sharp graphics get your attention from the very first second till the last.

The commercial was created by advertising agency Leo Burnett, Lisbon with creative direction by Chacho Puebla and Mico Toledo. The copy was written by Chacho Puebla, Bruno Ribeiro and Fernando Bellotti. Stats for Human Rights Graphics Trending: Older & Average
Traction: 5,485 clicks in 295 w
Interest: > 3 minutes
Concept: Human Rights Graphics
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: olympic executions in china, abusive wedding photos, and cakevertising.