Raid Campaign Features Grim Reaper

By: Elsa Blaine - Published: Sep 27, 2008 • References: killsbugsdead & adsoftheworld
Raid is going gothic with their latest ad campaign, using a macabre stylized Grim Reaper to push their 'Killing Bugs Dead' tagline. These dark print ads depict a killer moth, mosquito and cockroach, and were created for a Romanian promotion for the popular bug spray.

The images are all produced in ghoulish black and white, with only the product highlighted in color. With Halloween right around the corner, these ads' timing couldn't have been better.

The campaign was designed by Draftfcb from Bucharest, with art direction by George Grosescu, under the creative direction of Dragos Radulescu. Stats for Macabre Insect-Killer Ads Trending: Older & Chilly
Research: 5,838 clicks in 399 w
Interest: 4 minutes
Concept: Macabre Insect-Killer Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: monsters of metal, insects from found objects, and bamboo insects.