Rockstar

Raid Campaign Features Grim Reaper

By: Elsa Blaine - Published: Sep 27, 2008 • References: killsbugsdead and adsoftheworld
Raid is going gothic with their latest ad campaign, using a macabre stylized Grim Reaper to push their 'Killing Bugs Dead' tagline. These dark print ads depict a killer moth, mosquito and cockroach, and were created for a Romanian promotion for the popular bug spray.

The images are all produced in ghoulish black and white, with only the product highlighted in color. With Halloween right around the corner, these ads' timing couldn't have been better.

The campaign was designed by Draftfcb from Bucharest, with art direction by George Grosescu, under the creative direction of Dragos Radulescu.