The Alexander Wang RTW Fall 2012 Video is Enticing

By: Courtney Scharf - Published: • References: alexanderwang & refinery29
This Alexander Wang RTW Fall 2012 video is a snapshot of what's to come from the famed designer.

The entire video is shown in black and white shades, and because of the lack of faces and personality, it has a very moody feel. The understated feel, like much of Wang's work, is what makes this piece come across as so chic. Showing only a few of the pieces to come in a very timely manner, this clip serves its purpose and avoids coming across as too pushy or sales-driven. Instead, the video reads like an artistic creation in and of itself, and is pleasant to take in.

Featuring model Kati Nescher, though not pushing her featured part in the video too much, this balances imagery and marketing beautifully. Stats for Stark Fashion Teasers Trending: Older & Mild
Traction: 587 clicks in 118 w
Interest: > 3 minutes
Concept: Wang RTW Fall 2012
Related: 94 examples / 72 photos
Segment: Females, 12-55
Comparison Set: 34 similar articles, including: vaquero-like fashion videos, suggestively splattered models, and funky fashion videos.