The illustrations in the Global Security Systems campaign hilariously depict some people's attempts at alluding security cameras. In this case, the attempts are quite improbable. People just don't have the ability to turn their heads upside down at will. Nevertheless, it also sends the message that this system easily catches such deception.
The Global Security Systems campaign was conceived and executed by Nikotin, an ad agency based in Pune, India. Art directed by Nikhil kukalwar and Hrishikesh Deshpande with creative direction by Nitin Adake, the print ads were expertly drawn by illustrator Hrishikesh Deshpande. The ambiguous nature of the hair and facial expressions are particularly entertaining. Both of the ads boast a black and white colorway.
Stats for Upside-Down Face Ads
Trending: Older & Chilly
Research: 1,649 clicks in 171 w
Interest: 2 minutes
Concept: Global Security Systems Campaign
Related: 42 examples / 32 photos
Segment: Males, 18-55+
Comparison Set: 15 similar articles, including: stop motion coffee cup ads, hidden message travel ads, and living piggy bank ads.
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