This year's top commercials trends expertly tap into the emotions of consumers by featuring babies and animals. Marketers understand the true ability evoking emotions with consumers has and this could not be more apparent in 2013's top commercials.
While using babies and adorable animals to attract an audience is one thing, this year we also saw babies and animals taking on unconventional roles and characteristics that made them irresistible to viewers. From bunnies snuggling to puppies' cuteness powering a battery and personified polar bears drinking soda, marketers this year made use of human attraction to all things furry and fuzzy.
Babies and children were also used in commercials with more serious content and tones to really leave an impression on viewers in hopes of compelling them to support a cause or to donate to a charity.
To understand more about the ways marketers tapped into the emotions of consumers through this year's top commercials trends, check out Trend Hunter's Commercials Trend Report.
Stats for Top 100 Commercials Trends in 2013
Trending: Older & Buzzing
Research: 10,252 clicks in 125 w
Interest: 1.4 minutes
Concept: Commercials Trends
Related: 989 examples / 761 photos
Segment: Neutral, 18-55+
Comparison Set: 362 similar articles, including: storytelling ornament commercials, hidden message travel ads, and president-mocking car commercials.
Top 100 Commercials Trends in 2013
More Stats +/-
Hidden Message Travel Ads
Storytelling Ornament Commercials
President-Mocking Car Commercials
Songstress Collection Campaigns
Toilet Paper Revenge Ads
From Fearless Baby Fantasy Ads to Avocado Obsession Commercials
By: Jaime Neely - Published: Jan 5, 2014