Uni-ball's Commercials Read Letters in the Voices of Iconic Fonts

By: Laura McQuarrie - Published: May 19, 2013 • References: designtaxi
Uni-ball's latest series of commercials gives voices to iconic fonts like 'Edwardian Script,' 'Comic Sans' and 'Broadway.' The advertisements feature letters read in the imagined voices of the fonts -- and they sound just like you'd expect.

In the world of typography, 'Comic Sans' has a notoriously bad reputation for its juvenile appearance. In the commercial 'Pappy Is Dead,' the tone of a sombre letter to a soldier is spoiled as it is read in the goofy voice of Comic Sans.

In an increasingly digital world, these ads poke fun at poorly-chosen computer typefaces that can ruin your intended message. The "Write in your own voice," slogan encourages the personal touch that handwritten messages that add. Stats for Talkative Typography Commercials Trending: Older & Mild
Research: 2,314 clicks in 157 w
Interest: 1.8 minutes
Concept: Edwardian Script
Related: 101 examples / 78 photos
Segment: Neutral, 12-35
Comparison Set: 37 similar articles, including: typography nerd tees, blunt designer truths, and terrible typeface defence blogs.