Developed by Ogilvy & Mather New York, the Philips Norelco electric razor advertising campaign is pushing the boundaries of how narcissistic a person can be. The entire advertising campaign features a male individual complimenting himself while shaving.
While admiring himself in the mirror, the man agrees that he would date himself, kiss himself, share a shawarma with himself and at the end of the commercial seems to suggest that he would even be intimate with himself.
This dramatically ego-centric ad campaign serves to portray a message to the male audience that they will feel much more desirable after they shave with this particular razor. The campaign is certainly audacious, and will definitely strike a cord with audiences.
Stats for Narcissistic Razor Ads
Trending: Older & Warm
Research: 2,168 clicks in 161 w
Interest: > 3 minutes
Concept: Philips Norelco Electric Razor
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: manscaping face stencils, razor subscription services, and weaponized shaving equipment.
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