The Philips Norelco Electric Razor Showcases a Man Complimenting Himself

By: Simal Yilmaz - Published: • References: usa.philips & popsop
Developed by Ogilvy & Mather New York, the Philips Norelco electric razor advertising campaign is pushing the boundaries of how narcissistic a person can be. The entire advertising campaign features a male individual complimenting himself while shaving.

While admiring himself in the mirror, the man agrees that he would date himself, kiss himself, share a shawarma with himself and at the end of the commercial seems to suggest that he would even be intimate with himself.

This dramatically ego-centric ad campaign serves to portray a message to the male audience that they will feel much more desirable after they shave with this particular razor. The campaign is certainly audacious, and will definitely strike a cord with audiences. Stats for Narcissistic Razor Ads Trending: Older & Buzzing
Traction: 2,021 clicks in 73 w
Interest: > 3 minutes
Concept: Philips Norelco Electric Razor
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: manscaping face stencils, razor subscription services, and weaponized shaving equipment.