From Sample Perfume Subscriptions to Monthly Makeup Subscriptions

By: Misel Saban - Sep 12, 2014
Beauty subscription services are one way cosmetic retailers are looking to entice consumers in to purchasing new products from the comfort of their homes. The idea is that consumers receive monthly or weekly packages in the mail filled with sample-sized goodies of the newest makeup products for them to test out. The concept is non-intrusive and non-committal making it fun for consumers to test the beauty waters and see what is out there.

There are a wide variety of beauty subscription services out there from general cosmetics to more niche products like perfumes. The great aspect to a subscription service is that consumers can test out trail-sized products before committing to bigger purchases. This way retailers can advertise new lipsticks, perfumes and other beauty essentials to niche markets.