Birchbox Man provides custom-tailored lifestyle and grooming product samples to subscribers to let them try out new items.

Using an online profile set up on the site by the customer, the company delivers trial-sized versions of products from brands such as Kiehl's, Jack Black and Ursa Major for $20 a month.

The service makes finding the right skincare, haircare and bodycare products easier by recommending items that seem beneficial based on the information provided by the subscriber. It also saves money as one can give a new product a whirl without getting stuck with something that ends up not meeting his needs.

The company has been providing the beauty sample subscription service to women for some time now but has since expanded to cater to the unique needs of the male demographic as well.