Service Plan Health and Life Created a Stop Smoking Calendar

By: Gil Haddi - Published: Feb 16, 2013 • References: adsoftheworld & lostateminor
This stop smoking calendar designed by Service Plan Health and Life is part of an anti-smoking campaign to get people on the right track back to a healthy lifestyle.

While many anti-smoking ads focus on the negative side effects of smoking, trying to get people to quit out of fear or disgust, this one works in the opposite manner. It provides hope for those who are considering taking the bleak and difficult path of quitting, showing a pair of lungs that get cleaner and cleaner with each passing month.

If someone is considering whether they should quit smoking cigarettes, this stop smoking calendar campaign will convince them to try because it shows a light at the end of the tunnel. Stats for Hopeful Lung Health Campaigns Trending: Older & Chilly
Research: 2,882 clicks in 171 w
Interest: 1.3 minutes
Concept: Stop Smoking Calendar
Related: 70 examples / 54 photos
Segment: Neutral, 12-55+
Comparison Set: 26 similar articles, including: censored anti-smoking ads, shocking anti-smoking ads, and sinister cigarette ads.