The new Carlsberg commercial is a witty interactive prank that tests friendships. Three people at a poker game are made to call their friends between one and five in the morning to bring them 300 euros. Each of the men explains to their friends that they've lost in a poker tournament and subsequently aren't allowed to leave the building. All the friends actually show up at the sketchy building and once they show the money, a curtain pulls down and Carlsberg beverages are served to everyone in the room.
The notion of helping out a friend in need is something that many of us can relate to. This commercial certainly makes you hope that your own friends will come to your need if you ever face a similar situation as this one
Stats for Friendship-Testing Beer Ads
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Concept: Carlsberg Commercial
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Segment: Neutral, 18-55+
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