The fearless Robbie Maddison defies death and gravity in this short film, performing sky-high motorcycle stunts in an airplane graveyard.
Set in Tucson, Arizona, the campaign features daring back flips, skillful jumps and freestyling motocross moves all over damaged airplanes and construction equipment. He even jumps onto a moving truck at one point, cheating death at every turn. The slow-motion moments and the western cowboy-style soundtrack make the film epic, capturing every ounce of macho talent that will make even the Hell’s Angels drop their jaws in amazement.
Lots of closeups on Robbie Maddison’s gear and on the DC Shoes logo is the only hint that this motorcycle stunts video is part of an advertisement campaign.
Stats for Daredevil Motorcycle Campaigns
Trending: Older & Average
Research: 1,309 clicks in 167 w
Interest: > 3 minutes
Concept: Motorcycle Stunts
Related: 91 examples / 70 photos
Segment: Males, 12-55
Comparison Set: 33 similar articles, including: matte carbon motorbikes, vintage monochromatic photoshoots, and luxury minimalist motorbikes.
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