Similar to the top billboards trends this year, 2013's publicity stunts trends were all about creating an interactive experience. Whether individuals became part of a stunt unknowingly or whether they became pranked and were the only ones who didn't know, publicity stunts created memorable, one-of-a-kind experiences for consumers.
Some of the year's standout publicity stunts trends included those that not only created a personalized experience, but also those that spread powerful messages. One particular campaign by Dove made its voice heard by creating a reverse Photoshopping effect that demonstrated just how far the media goes to alter our perceptions.
For more insight into the ways publicity stunts created inspiring and original experiences for audiences, check out Trend Hunter's Publicity Stunts Trend Report.
Top 100 Publicity Stunts in 2013
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Functional Outdoor Billboards
Fashion Food Trucks
Outrageous Mohawk Advertising
Modular Clothing Stores
Water-Based Graffiti Ads
From Polar Rock Concerts to Social Media Marathons
By: Jaime Neely - Published: Jan 5, 2014