The Old Spice Irresistible Ad is as Seductive as It is Funny

By: Jonathon Brown - Published: Feb 8, 2013 • References: oldspice &
The new Old Spice Irresistible commercial features a classic tale of a woman attracted by danger.

The commercial starts with a beautiful woman watching a man walk down a grand set of stairs into a posh cocktail party. Instead of wearing a fur coat, the man is actually wearing two live wolves on his back. This kind of prop is par for the course when it comes to Old Spice commercials. The man's wolves snarl at the woman, but she is somehow more attracted by the danger.

Such a seductive commercial is fitting for Old Spice, since its products are all meant to keep men clean and smelling fresh. Attraction is one of the main reasons for wearing deodorant and using body spray, hence this overly sexualized commercial. Stats for Wolf-Wearing Casanova Ads Trending: Older & Mild
Research: 1,139 clicks in 171 w
Interest: > 3 minutes
Concept: Old Spice Irresistible
Related: 96 examples / 74 photos
Segment: Males, 18-55+
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