The Dove Real Beauty Sketches Campaign is Heart-Wrenching

By: Katie Fernandes - Published: Apr 16, 2013 • References: & youtube
Dove has come up with a new advertising campaign that empowers all individuals to discover their beauty within. This self-enhancing beauty advertisement brings forth an interesting concept to take a peek into the minds of everyday women.

The Dove Real Beauty Sketches advertisement incorporates a male artist who seeks to draw two pictures of the same woman. The first portrait is constructed based on the descriptive comments that the woman uses to portray herself; with the second portrait, other individuals are invited to describe the woman and express their own deduction of the woman's appearance based on their own outsider perspectives.

When these pictures are revealed to the woman depicted, it is clear that others see the individual as much more beautiful than she did herself. This advertisement is a true eye-opener that most are self critical as a society and are all much more beautiful than we think we are. Stats for Touching Beauty Perception Sketches Trending: Older & Warm
Research: 1,556 clicks in 162 w
Interest: > 3 minutes
Concept: Self Enhancing Beauty Advertisements
Related: 85 examples / 65 photos
Segment: Females, 18-55+
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