The town of Brunete in Madrid and ad agency McCann, created a funny way of limiting the amount of dog poop in the town's streets.
Owning a dog means you’ll be held accountable for certain responsibilities with regards to your dog. The town of Brunete had a problem with dog owners leaving their dogs' poops on the streets of the town. With the help of 20 volunteers, the irresponsible dog owners had their dogs' poop mailed to them via the town's 'Lost and Found Department.'
The volunteers walked up to the dog owners and asked for the dog's name and breed, which they used to find the address of the dog owner through the town’s pet documentation system. The dog poops were mailed to back to the owners, along with a warning letter telling the dog owners to be more responsible. The campaign resulted in 70% less dog poop on the town’s streets.
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