This Nivea Commercial Covers an Elaborate Airport Prank

By: Jonathon Brown - Published: Feb 18, 2013 • References: nivea & adweek
More than one traveller in this European airport gets freaked out for this Nivea commercial.

The concept is about as elaborate as it gets. Using a long lens, a photographer shoots a photo of an unsuspecting traveller and then prints it out on the front page of a newspaper. Then an actor sits in front of the person reading the paper long enough for them to notice it. Next, an announcement comes over the airport broadcast system describing a person who is wanted by authorities. The scheme gets even more elaborate when a newscast hits the televisions displaying the travellers picture.

The commercial is over two minutes long and meant mostly for online viewing. The idea is the traveller gets stressed out and presumably starts sweating, which is a case for using Nivea. Stats for Pressure-Filled Deodorant Pranks Trending: Older & Buzzing
Research: 2,579 clicks in 169 w
Interest: > 3 minutes
Concept: Nivea Commercial
Related: 116 examples / 89 photos
Segment: Neutral, 18-55+
Comparison Set: 42 similar articles, including: wolf-wearing casanova ads, forceful falcon deodorant ads, and creamy cookie quarrel commercials.