The Budweiser Beer company has recently been accused of watering down the beer, with critics stating the company is lying about the alcohol content of its brew. As a rebuttal, Budweiser took out several full-page ads in various major newspapers, stating that the only water it deals with is the 71 million cans of drinking water it has donated to disaster relief organizations.
With this self-defense advertisement, the beer company’s PR team has managed to take a stab at the critics and the naysayers, while simultaneously pointing out all of the amazing charitable work the company has done over the years. Anyone who had doubts about the brew and those who were previously indifferent, may find themselves in favor of the Budweiser Beer company after seeing this type of campaign.
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Concept: Budweiser Beer
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Charitable Booze Rebuttal Campaigns
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