Volvo created a death-defying stunt to test the manoeuvrability of its new Volvo FL truck. Volvo enlisted the help of Ocsar-nominated director Henry Alex Rubin and 28 cameras to capture all the action of 50 runners as they raced behind the Volvo FL, all the while being pursued by tons of raging bulls.
There are several tense moments in this stunt that will make you wince, like when some of the runners get in the way of the bulls. But the shiny red Volvo FL is able to stay ahead of the pack, and masterfully navigates the narrow streets of Spain.
In its first three days online, the video reached over a million views on YouTube. To catch even more of the action, check out the behind the scenes footage for this action-packed stunt.
Stats for Truck-Chasing Bull Races
Trending: Older & Average
Research: 1,158 clicks in 135 w
Interest: > 3 minutes
Concept: Volvo Fl
Related: 83 examples / 64 photos
Segment: Males, 18-55
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