There's nothing like a good Axe commercial to brighten your day. This particular clip is a clinic in unexpected humour as it takes you on a journey you think you know will end with a certain conclusion, before swiftly pulling the rug out from under you at the last moment.
The scene is set at a burning building. As the fire department does all it can to put the fire out, a woman screams from the top floor. As she waves out of the window, one heroic firefighter breaks through the rest and runs into the burning building to save her.
Once inside, he grabs the girl and swings out of the building on a rope. Right as the romantic gaze begins to come from the girl, she quickly looks past the firefighter and runs into the arms of an astronaut.
Stats for Unexpected Hero Commercials
Trending: Older & Mild
Research: 1,312 clicks in 174 w
Interest: > 3 minutes
Concept: Axe Commercial
Related: 96 examples / 74 photos
Segment: Males, 12-55
Comparison Set: 35 similar articles, including: boozy beer-measuring tools, fireman gear gadget cases, and winter wonderland fashion ads.
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