The highly entertaining Evian babies commercial has triumphantly returned with a humorous third instalment. When one considers the fact that the brand’s ‘Roller Babies’ ad has been declared as being the third most watched video ad of all time, the rationale behind making another commercial seems all too apparent.
The short film begins with a gentleman catching a glimpse of himself as a child in a bus window. He then scurries over to the side mirror of a car and sees the same infant again. Seeing that the baby version of himself is still being showcased as his reflection, the young man begins to dance. He is soon joined by strangers who also take notice of their childlike reflections, and before long a full-blow dance party takes place on the sidewalk. Nearing the end of the commercial, an elderly woman who is walking her dog suddenly appears, and a miniature version of herself is also displayed in the mirror. These infant reflections are meant to encourage the consumption of Evian products by highlighting the fact that no matter what your age you are, the benefits of drinking water will always apply.
Stats for Mirroring Infant Image Ads
Trending: Older & Warm
Research: 3,422 clicks in 162 w
Interest: > 3 minutes
Concept: Evian Babies Commercial
Related: 53 examples / 41 photos
Segment: Neutral, 12-55
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