The KAYAK Roommates Campaign Gets Weirdly Intimate

By: Meghan Young - Published: Jan 11, 2013 • References: kayak & adrants
The KAYAK Roommates campaign shows that this website has such good travel deals, it brings out the weirdness in people. It revolves around a strangely intimate friendship and an oversized sweater. At first the commercial seems innocent as people watch a man typing away at his computer. All of a sudden, something starts to move up his sweater and his roomies’ head appears.

Laugh out loud hilarious, the KAYAK Roommates campaign was conceived and executed by Barton F. Graf 9000, an ad agency based in New York City. Wanting to experience Kayak’s Search One And Done service with his friend, the roommate takes advantage of a cozy embrace. Granted, the friend doesn’t appear to mind until the roommate tries to take over the computer to email his girlfriend. Stats for Sweater-Sharing Roomie Ads Trending: Older & Buzzing
Research: 3,274 clicks in 175 w
Interest: > 3 minutes
Concept: KAYAK Roommates Campaign
Related: 94 examples / 72 photos
Segment: Neutral, 12-55
Comparison Set: 34 similar articles, including: personified polar bear promos, stop motion coffee cup ads, and chromatic candy commercials.