When was the last time you heeded the chocolate brand Kit Kat's advice to 'Have a break?'
To commemorate Android's latest operating system, the 'Kit Kat,' the confectionary brand partnered with the ad agency JWT Amsterdam to launch a new campaign that rewards people for simply doing it the Kit Kay way -- by taking a break. In 'KITKAT - Have a seat,' people are invited to sit down and rest by a board at various locations across Amsterdam and Utrecht at an allotted time in order to win a free Nexus 7 tablet.
As people gaze and take up their positions on the specially made benches in plazas and at bus stations, a man who looks like a pizza delivery man in a scooter shows up to give the person sitting down a bow-tied box, which is greeted by loud applause and a flurry of confetti raining down on them.
Stats for Brand Slogan-Inspired Ads
Trending: Older & Buzzing
Research: 8,681 clicks in 138 w
Interest: 2.1 minutes
Concept: Kit Kat
Related: 68 examples / 52 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: attitude-changing chocolate ads, human vending machines, and nap-inducing notebooks.
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