The Dell tablet in this commercial transforms a normal train ride into a fantastical alternate universe.
The tablet wars continue with this Dell commercial that feeds into the notion that these devices can do pretty much anything. Of course, this commercial takes things way overboard by presenting a train ride where overgrown animals drawn on a tablet actually appear and join the main character on his train ride. Unlike some tech ads that rhyme off specifications in hopes of impressing educated consumers, this ad will appeal to casual audiences even if they don't know anything about the Dell tablet being pitched.
The scene is set when a man steps onto a train for a long journey and begins drawing on his tablet. Each wild character he illustrates appears in the train car as he draws them.
Stats for Fantastical Alternate Universe Ads
Trending: Older & Buzzing
Research: 3,558 clicks in 165 w
Interest: 0.8 minutes
Concept: Dell Tablet
Related: 121 examples / 93 photos
Segment: Neutral, 12-55
Comparison Set: 44 similar articles, including: laundromat striptease ads, pinata car crash commercials, and surprise bus stop ads.
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