Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch with the youth.
Over the last several years, Dove has spent a considerable amount of time addressing the specific concerns that modern day beauty issues have caused for the women of today. Things like over-sexualized advertising and racy entertainment have set unrealistic and unnatural standards for women that Dove has been working hard to change.
One of the most heartwarming and inspirational things about Dove’s Carbon Paper commercial is that this company is now trying to speak with girls, in order to help the women of the future foster better feelings regarding their self esteem. Given the task of writing down the worst thing they were told as children, the Dove Carbon Paper ad attacks important societal issues.
Stats for Personal Diary Beauty Ads
Trending: Older & Average
Research: 4,512 clicks in 155 w
Interest: 1.6 minutes
Concept: Carbon Paper
Related: 74 examples / 57 photos
Segment: Females, 4-35
Comparison Set: 27 similar articles, including: anti-airbrush guerrilla marketing, mentor-inspired fashion ads, and commercial parodies.
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