This Labatt Beer Ad Perpetuates Canadian Stereotypes

By: Jonathon Brown - Published: Feb 5, 2013 • References: labatt &
Labatt beer is a distinctly Canadian product that takes full ownership of Canadian stereotypes in this commercial.

The ad features a bear trying to cross the Canada/US border with two six packs of Labatt. He impatiently waits in the same line as cars as he searches for his passport. Once at the front of the line, he flirts with the border guard and eventually wins her over with his bear charm. The next thing you know, he's not only made it into the U.S., but also got himself a date with the border guard.

This isn't a technique recommended to most people trying to cross the border, however it does make for an entertaining Labatt beer commercial. Stats for Border Crossing Bear Commercials Trending: Older & Buzzing
Research: 1,727 clicks in 171 w
Interest: > 3 minutes
Concept: Labatt Beer
Related: 95 examples / 73 photos
Segment: Neutral, 18-55+
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