This Coca-Cola Obesity Ad Outlines Its Health Conscious Adjustments

By: Jonathon Brown - Published: Feb 15, 2013 • References: cocacola & adweek
This Coca-Cola obesity ad appeals to the ever-growing market of health conscious consumers by outlining all the measures its taken to reduce the negative health effects of its products.

For instance, Coca-Cola has created smaller portion products like mini-cans for portion control. This means people don't have to drink a whole 355ml can of Coke anymore if they don't want to. Also, Coca-Cola has added calorie counts on all its cans to educate consumers on what they're putting in their bodies.

When it comes to kids, this Coca-Cola obesity ad explains how the company voluntarily shifted its offerings to water, juice and low calorie versions of its soda products. This has resulted in a 90% decrease in beverage calories in schools.

There is so much information in this commercial that it runs over two minutes long. Stats for Obesity Opposing Soda Ads Trending: Older & Average
Research: 2,143 clicks in 170 w
Interest: > 3 minutes
Concept: Coca-cola Obesity Ad
Related: 118 examples / 91 photos
Segment: Neutral, 18-55+
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