This Coca-Cola obesity ad appeals to the ever-growing market of health conscious consumers by outlining all the measures its taken to reduce the negative health effects of its products.
For instance, Coca-Cola has created smaller portion products like mini-cans for portion control. This means people don't have to drink a whole 355ml can of Coke anymore if they don't want to. Also, Coca-Cola has added calorie counts on all its cans to educate consumers on what they're putting in their bodies.
When it comes to kids, this Coca-Cola obesity ad explains how the company voluntarily shifted its offerings to water, juice and low calorie versions of its soda products. This has resulted in a 90% decrease in beverage calories in schools.
There is so much information in this commercial that it runs over two minutes long.
Obesity Opposing Soda Ads
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