Dettol Hand Sanitizer makes you wonder what you’ve touched by touching other people’s hands in this new ad campaign.
It’s kind of creepy to think about it, but imagine all of the germs that get passed around in our daily lives. Something you touched this morning could’ve been transferred onto the bus pole you held onto, which could’ve been picked up by the person next to you and transferred onto their $5 bill, which was then transferred to the person at Starbucks. And so goes the sequence.
This is exactly what Dettol Hand Sanitizer is going for with this set of print ads. It depicts a series of hands shaking with each other, but on the end of each series is something not everyone probably wanted to touch.
Stats for Chain Reaction Infection Ads
Trending: Older & Average
Research: 4,605 clicks in 175 w
Interest: 1.3 minutes
Concept: Dettol Hand Santizer
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: lovely lathering jewelry, cheeky hygiene products, and designer hand sanitizer.
Chain Reaction Infection Ads
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