A few decades ago, the idea of mixing a social issue with something as cut-throat as advertising would have turned more than a few heads, however, these advertising-aware social enterprises are taking a new approach to marketing. Some of the organizations in this list are companies that offer marketing, branding and advertising services themselves, for example, Adbongo, Inc. offers a more holistic program that includes incubation. Others in this Social Business top list are product-oriented social enterprises or hybrid organizations that have paid attention to what advertising can do when it comes to increasing their purpose-filled mission.
From social good realtors to eco lifestyle magazines, these advertising-aware social enterprises don't try and hide that they're trying to get you on their side of the coin, that is, sell you something.
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From Social Good Realtors to Eco Lifestyle Magazines
By: Tiana Reid - Published: Jun 21, 2013