The Temptations Work It Kitty Campaign Promotes Healthy Pet Lifestyles

By: Meghan Young - Published: Apr 26, 2013 • References: workitkitty & fastcocreate
The Temptations Work It Kitty! Workout commercial appropriately uses the Internet's favorite animal for its soon-to-be viral campaign. It introduces consumers and fans to Kate and George, the owners of the fictional The Best Little Cat House, as they reveal a new aerobics program for their furry guests. Absolutely adorable and hilarious, the commercial showcases a range of exercises from 'The Rear Leg Lift' to 'The Paw Rotation.'

Created by DDB Chicago and directed by Andreas Nilsson, the Temptations Work It Kitty! Workout commercial promotes a healthy lifestyle for cats, which includes the brand's cat treats as much as it does these exercises. Accompanying the commercial is a dedicated website that provides cat bios and tips on getting one's cat active. Stats for Cat Aerobic Commercials Trending: Older & Warm
Research: 4,247 clicks in 160 w
Interest: 1.4 minutes
Concept: Temptations Work It Kitty
Related: 91 examples / 70 photos
Segment: Neutral, 12-55+
Comparison Set: 33 similar articles, including: female-centric razor commercials, narcissistic razor ads, and sci-fi hospital commercials.