The Purina Felix 'It’s Great To Be A Cat' Campaign is Charming
Michael Hemsworth — January 28, 2022 — Marketing
References: purina & conveniencestore
The Purina Felix 'It’s Great To Be A Cat' campaign is being launched by the brand in the UK to continue building recognition for the namesake brand character and boost interest in new products.
The campaign is expected to reach more than 30-million consumers in the UK where it will be implemented in a cross-channel manner including TV and VOD as well as radio, shopper and social spots. Consumer will also be provided with the opportunity to participate in a Felix-inspired challenge on social media and partake in an augmented reality (AR) game later this year.
Nestlé Purina Felix Senior Brand Manager Rebecca Marshall commented on the Purina Felix 'It’s Great To Be A Cat' campaign launch saying, "The launch of Felix - It’s Great To Be A Cat is an exciting move for Felix as we continue building on the brand’s lovably mischievous personality and exploring new ways to connect with cat owners. With so much going on in the world today, it’s important to enjoy moments of light-heartedness – starting with the little things cats do that make us smile. Felix - It’s Great To Be A Cat is a fun, playful campaign that is backed by big media investment, and I’m delighted we can finally share the tune I’ve been singing in my head for months!”
The campaign is expected to reach more than 30-million consumers in the UK where it will be implemented in a cross-channel manner including TV and VOD as well as radio, shopper and social spots. Consumer will also be provided with the opportunity to participate in a Felix-inspired challenge on social media and partake in an augmented reality (AR) game later this year.
Nestlé Purina Felix Senior Brand Manager Rebecca Marshall commented on the Purina Felix 'It’s Great To Be A Cat' campaign launch saying, "The launch of Felix - It’s Great To Be A Cat is an exciting move for Felix as we continue building on the brand’s lovably mischievous personality and exploring new ways to connect with cat owners. With so much going on in the world today, it’s important to enjoy moments of light-heartedness – starting with the little things cats do that make us smile. Felix - It’s Great To Be A Cat is a fun, playful campaign that is backed by big media investment, and I’m delighted we can finally share the tune I’ve been singing in my head for months!”
Trend Themes
1. Cross-channel Campaigns - Brands should consider implementing cross-channel campaigns, like Purina's 'It's Great To Be A Cat,' to reach a wider audience and generate interest in new products.
2. Social Media Challenges - Running social media challenges tied to a campaign, like Felix-inspired challenge by Purina, can increase engagement and user-generated content for brands.
3. Augmented Reality Games - Incorporating augmented reality games, like the one being launched by Purina later this year, into marketing campaigns can create interactive experiences for consumers and increase brand awareness.
Industry Implications
1. Pet Food and Products - Pet food and product brands could consider implementing creative campaigns to showcase their character and differentiate themselves from competitors.
2. Advertising and Marketing - Advertising and marketing agencies should consider integrating interactive technologies, like augmented reality, into campaigns to create engaging experiences for consumers.
3. Social Media - Social media platforms could create more opportunities for brands to run challenges and contests, increasing user engagement and boosting brand recognition.
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